Customer management is becoming more important, as the Gower Golf Club have discovered. Staying in touch with customers and building relationships is a vital part of any business and Gower Golf Club have chosen to go for an online marketing system. This will allow them to keep details of interested customers, send out newsletters, and target specific audiences depending on their message. Linking into this will also be a Tee-Time management system. This will enable golfers to check tee times online and then phone to book. At the club’s end they will be able to allocate tee times to individuals and keep track of who has played and how often.

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